Founder's Story Night: Mushamir Mustafa

#ToughGetGoing is back again with another fireside chat!

This round we have Mushamir, Founder of Humans of Kuala Lumpur. Join us as he will be sharing his bittersweet journey of building Malaysia’s largest storytelling platform.


Who will be there?

+ Founders of startups & tech companies

+ Business owners

+ Aspiring entrepreneurs

+ Influencers

+ Freelancers, and more...


Featured Speaker - Mushamir Mustafa

Mushamir Mustafa is the founder and master storyteller at Humans of Kuala Lumpur (HOKL), a popular photojournalism platform where he photographs and interviews the people of KL Malaysia and their stories to portray the transformation, changes and diversity. The first in Malaysia, his work has been viewed by 25 million Malaysians, with 132,000 followers to the page, and featured on all major Malaysian media outlets as well as inspired other similar ‘Humans Of’ around Malaysia. He now leads a team of 21 storytellers and videographers.

Having touched on several topics from the homeless people, the Teddy Mobile Clinic, stroke victims, cancer survivors, the importance of public transportation, and going with the United Nations Population Fund (UNFPA) on a trip around Sarawak documenting underprivileged women and girls in remote, rural areas facing health and living problems, HOKL has transformed into being a storytelling advocacy platform. His first major corporate client was Prasarana, owner of Rapid KL, Malaysia’s biggest public transport service operator.

Mushamir has worked with the following project partners and clients : Prasarana (RapidKL), UNFPA Malaysia (United Nations Population Fund), UNESCO Sudan (United Nations Educational, Scientific and Cultural Organization), Julie’s Biscuits (nationwide exhibitions held at shopping malls), NCSM (National Cancer Society Malaysia), Lokal Lense (under 1Malaysia.com.My, Prime Minister’s Office), Malaysian Global Innovation and Creativity Centre (MaGIC), KL International Portrait Photoawards and MalaysiaKini.

HOKL has been featured on The Star, BFM 98.9, Young Corporate Malaysians, Poskod.my, MixFM, Oriental Daily, Coffeeticks, OddOneOut Magazine, World of Buzz, The Vocket, Says.My, OhBulan! and Malaysian Digest. The project was also a finalist at the DIGI WWWOW Awards in the Social Movement/Gathering category. Mushamir has also been featured on Young Corporate Malaysians and selected by the Prime Minister in a roundtable talk on how to improve the Arts & Culture Scene in Malaysia with major Malaysian figures including Malaysian cartoonist Datuk Lat. He was also selected as a TEDx Speaker and presented on “How Storytelling Can Change The World And Make An Impact”.

Mushamir grew up in 5 countries including Bangladesh, Brazil, Kosovo and Namibia and studied International Relations with French at the University of Nottingham. Mushamir was also a speaker for TEDx Taylor’s College, where he presented on ‘How Storytelling Can Change The World’, and gives career talks on the fields of journalism and social media marketing, as well as photography workshops to the Ministry of Home Affairs and the Sudanese Media Centre.

He is also the Founder of Vintook Photography and Videography Services and was formerly a Group Corporate Communications Executive with Affin Hwang Capital (Investment Bank and Asset Management) and before that as a photojournalist with Malaysian Digest.


- TEDx Taylor’s College 2016 Speaker on ‘How Storytelling Can Change the World’
- Largest solo photography exhibition in Sudan in partnership with the UNESCO Sudan and Malaysian Embassy
- Selected by the Prime Minister in a roundtable talk on improving the Arts & Culture scene in Malaysia
- Finalist and Top 5 at DIGI WWWOW Awards in Social Movement / Gathering Category
- Nottingham University Vice Chancellor’s Achievement Award 2014 for exceptional achievement
- Original Oratory Award of Excellence at a regional interscholastic speech making competition in Taipei (IASAS ’10)
- Dean’s Scholarship Award at Richmond International American University in London



7:30pm - 8:00pm: Registration & Networking

8:00pm - 8:15pm: Welcome by Tough Get Going

8:15pm - 9:30pm: Sharing Session - Mushamir Mustafa

9:30pm - 10:00pm: Q&A

10:00pm - 11:00pm: Event Ends & Networking

**Complimentary Food & Drinks Available**



Crazy Ants


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Thu Jan 16, 2020
7:30 PM - 10:00 PM MYT
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General Admission FULL
Venue Address
Block B, Unit 8, Level 3A, Icon City, Jalan SS 8/39, Sungai Way Free Trade Industrial Zone, Petaling Jaya Malaysia
Tough Get Going

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